30 of the Best Lingerie Brands

From brands like Wacoal Lingerie, Myla, and Skims by Kim Kardashian, to amazing lingerie pieces that are more affordable by Spanx, AdoreJoy, and AvidLove, there are lingerie options on today's market that will fit any woman's style, color preference, and budget so they can step out with more confidence.

A pair of purple lingerie set as a gift on the bed.

The word “lingerie” comes from the French word linge, also known as linen. This makes sense as the first types of underwear were made of linen material but by the late part of the nineteenth century, the word lingerie was being used to describe the type of sexy undergarments or outfits that are used as a form of erotic pleasure during sexual play.

Whether you are planning a romantic tryst with your partner, a honeymoon, or just want pretty matching bras and underwear to make you feel your best, whether anyone else will see them or not, pretty and sexy lingerie has a place in nearly every woman’s life at some point.

I remember the first time, decades ago when I bought my first matching underwear and bra set. For some reason, having a pair of panties on that match your bra makes you feel extra sexy and special and gives you confidence, even if you are the only one who will ever see them. I also bought my first thong that day and realized they are not as uncomfortable as I thought they would be.

Beautiful lingerie seems to make women feel better about themselves and more confident and there is nothing wrong with that. One of my friends used to sell lingerie for a company that did direct sales so the parties were in the hostess’ home. Those were some of the most well-attended parties I have ever thrown or have witnessed other people throw. Way more women seem to show up for a lingerie or sex toy party than ever have for Tupperware.

Here is our list of the top 30 lingerie brands on the market today. Some are pricey while others are more reasonable and of course, there are many other brands out there that will also fit anyone’s budget.

Whether you prefer to wear high-quality materials such as silk and want to purchase elegant, more expensive lingerie from brands like La Perla or shapewear by Skims that is owned and operated by Kim Kardashian, or prefer less expensive pieces of lingerie, there is an option on our list for you that will fit with your budget as well as your style. Check it out!

La Perla

This is a close look at the La Perla storefront with various lingerie on display.

The fashion company La Perla was founded in the small Italian town of Bologna that is known for its silk factories and textile manufacturers by a woman named Ada Masotti in 1954. The company touts that it pays “homage to the era of empowered femininity and confident sensuality” for women and offers luxury lingerie that is tailored for every woman’s body type. From delicate lace panties and body-clinging corsets, you will love the products this company offers.

Agent Provocateur

This is a close look at the Agent Provocateur storefront with various lingerie on display.

Founded in 1994, Agent Provocateur offers a line of lingerie that is sexy and seductive. The company is based in the United Kingdom and offers styles of lingerie that are sultry and appealing and boast a luxury design and feel. Whether you will be wearing this brand’s styles of lingerie on a date night or your honeymoon, there is a gorgeous piece of lingerie for every occasion.


Eberjey Gisele Classic Women's Pajama Set | Long Sleeve Shirt + Shorts Navy/Ivory
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Touted as a brand of lingerie that is created by women for women, Eberjey was founded by two friends, Ali Mejia and Mariela Rovito. The brand’s lingerie options feature comfortable yet cute pajamas and undergarments that are focused on being more practical and comfy than sexy and alluring.

Versace Lingerie

The Versace Black Greca Lingerie from Net-a-Porter.

Source: Net-A-Porter

Versace is a household name when it comes to all things fashion and the brand’s lingerie line is no exception. Created by the Italian fashion powerhouse for women of every body type and style preference, this line of intimate apparel is fun and glamorous not to mention bold and seductive.

Savage x Fenty

Savage X Fenty Women's Curvy Flocked Logo Unlined Bra, Green Cactus, 46D
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Grammy award-winning recording artist Rihanna has created an amazing line of lingerie and intimate apparel for all body types, shapes, and sizes with her brand, Savage x Fenty. She has been quoted as saying, “We want to make people look good and feel good,” The brand offers gorgeous undergarments that are created to celebrate everything about being a woman. Whether you are in the market for a bra, a pair of sexy undies, or a bodysuit, this brand has what you are looking for, and you will not be disappointed.

Fleur du Mal

Fleur du Mal Women's Sheer Bra, Petal, Pink, 36B
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Jennifer Zuccarini founded Fleur du Mal in the latter part of 2012. Whether you need an underwire bra or sexy and seductive lingerie, this brand offers luxury lingerie that is ready to wear and comfortable. Its name is steeped in the famous collection of poems, Les Fleurs du Mal, written by Charles Baudelaire. The brand celebrates and emphasizes, not just the sexuality and sensuality of a French woman but that of every woman. The brand opened a flagship boutique in New York City in 2017, and it is nestled in the center of the famous Soho neighborhood of this amazing city. A boutique also opened recently in Los Angeles, California, the items can be purchased on the brand’s website on even on Amazon.

Calvin Klein Underwear

A billboard showcasing the Calvin Klein ad with a woman wearing lingerie.

Calvin Klein is not only known for its clothing but also its underwear line for men and women. The Calvin Klein lingerie brand offers minimalist style but plenty of seduction as it pairs high-cut briefs with sexy, delicate lace. The designs are simple and affordable yet very elegant at the same time. You will step out every day feeling like a celebrity but only you will know.


Natori Women's Enchant Slinky Chemise, Black, S
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Natori was created by Josie Cruz Natori who started out her brand by creating her own designs on the floor of her living room. This brand is designed to be comfortable, stylish, and timeless and the styles are great for everyday wear. These undergarments are sensible yet cute and should be a part of every woman’s lingerie drawer.


The Fits Everybody T String thong from Skims.

Source: Skims

Created by the famous reality TV star Kim Kardashian, Skims provides shapewear that will make a difference in how women’s clothing looks and feels. This brand’s lingerie and undergarments are available in a variety of sizes and color options so there is something to fit every woman’s preferences.


SPANX Oncore Open-Bust Mid-Thigh Bodysuit Soft Nude MD
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The Spanx brand of intimate apparel has become all the rage for women everywhere since it is a style of shapewear that will make you look and feel great in any outfit you wear. The options are plenty, from pantyhose to half-shorts and more, these intimate garments will provide you with plenty of confidence and style to take on the day.

ThirdLove Bras and Underwear

The Shadow Stripe Uplift Plunge Bra from Thirdlove.

Source: ThirdLove

Whether you are looking for a nice, soft bra or fine lingerie, ThirdLove Bras and Underwear have something to offer you. They have a huge range of sizes, so if you are looking for the perfect bra, this is your brand. They use state-of-the-art technology to help you figure out the perfect everyday wear intimate apparel options for you.


Chantelle womens C Magnifique Seamless Contour Minimizer Bra, Black, 32DDD F US
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In business for over a century, Chantelle is a lingerie brand with staying power. Its designs are created to be fit your shape properly while providing plenty of comforts.

Victoria’s Secret

The pink satin slip dress from Victoria's Secret.

Source: Victoria’s Secret

From robes and cami sets to push-up bras and sexy lace panties, Victoria’s Secret is probably the most well-known brand of lingerie in the world. Their lingerie line can be pricey, but they also offer very good sales at their store locations throughout the United States and the world. This brand offers something for everyone in a variety of sizes, styles, and colors that will fit anyone’s taste in lingerie.

Maison Close

MAISON CLOSE Belle de Nuit Bra (34C) Black
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Maison Close is a French lingerie brand that is known for its sexy lingerie designed and timeless style. These lingerie options are created with soft lace and offer luxury as well as a luxurious look and feel.


commando Women's Whisper Cami, True Nude, S/M
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Commando is known as being a comfortable brand of underwear and offers plenty of feminine yet flirtatious styles. You will feel confident and sexy at the same time while sporting a pair of Commandos.


The Adelaide Road Thong Blush Lingerie from Myla.

Source: Myla

Based in London, the lingerie designs by Myla have been inspired by Covent Garden and Primrose Hill. They celebrate all women and the female form in general with delicate lace, perfect structuring, and soft pops of color. These lingerie pieces are so light and airy, you may forget you are wearing them.

Kiki de Montparnasse

Kiki De Montparnasse Women's Quarter Cup Bra, Black, 32D
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The Kiki de Montparnasse lingerie brand will make you feel very sexy and sensual. If you are looking for an amazing corset or a comfortable slip to wear under your dress, this brand combines sleepwear with streetwear to make you look and feel your best.

Wacoal Lingerie

Wacoal Women's Embrace Lace Chemise, Bristol Blue, X-Large
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Catering to women who wear sizes 30 to 44 and double-A to double-F cups in bras, the Wacoal Lingerie brand was founded in 1949 in Japan and is still a powerhouse in the lingerie industry. The pieces are high-quality and designed to fit all women’s styles and preferences.


Cosabella Women's Never Say Never Sweetie Soft Bra, Blush, Small
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The Cosabella brand of lingerie offers an array of colorful and bold designs that boast soft patterns with a hint of lace. This fine lingerie line is great for special occasions or as a simple undergarment for everyday wear.

Yasmine Eslami

The Yasmine Eslami Morgane Stretch Point Bra from Net-a-Porter.

Source: Net-A-Porter

Yasmine Eslami, who created the lingerie brand that bears her name, has been quoted as stating, “Lingerie is the first thing you put on and the last thing you take off. The stylist and designer created her line of briefs and bras to fit with any style and body shape and it includes designs that are both feminine and flirty while fitting with women’s natural shapes.


Wolford Women's Sheer Touch Soft Cup Bra
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This brand is designed after the set from Wolford and based on Blair Wolford. It offers vintage-style designs in luxurious silky fabrics in body-hugging pieces for all women to wear with confidence.

Maison Lejaby

Maison LeJaby 16453-04 Women's Miss LeJaby Black Lace Body 16453-04 Small
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Maison Lejaby is a French lingerie brand that offers an array of pieces that are great for the office or a night out with your partner. The designs are elegant and timeless while providing plenty of style and comfort.


Thinx Hi-Waist Menstrual Underwear | Period Underwear for Women | Period Panties Black
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Thinx is an innovative brand of panties for any woman to wear during her special time of each month. They are created to be extra absorbent and comfy while ensuring you will feel confident and secure at all times.

Coco de Mer

The Coco De Mer Evita Lace Lingerie from Net-a-Porter.

Source: Net-A-Porter

Exuding elegance and romance, the lingerie brand Coco de Mer has been created with beautiful laces and silk fabrics to fit everyone’s style and preferences. You will feel seductive and sensual in these amazing undergarments that will leave you feeling like a princess.

Love Stories

The Love Stories jane M Lace Lingerie from Net-a-Porter.

Source: Net-A-Porter

The Love Stories brand of lingerie was founded by designer and stylist Marloes Hoedeman. The lingerie pieces are created to be elegant yet comfortable and blend casual designs with luxury ones for a gorgeous style of intimate apparel. With the perfect blend of soft fabrics and lace, this brand offers soft bras that do not have uncomfortable underwires to provide you with the ultimate experience when it comes to comfort. These bras are great for any occasion.

I.D. Sarrieri

I.D. Sarrieri Jamais Le Premier Soir Black Lace Bandeau Bra (36C)
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This lingerie line by I.D. Sarrieri is stunning and offers an array of sizes in form-fitting styles that will leave you feeling sexier than ever before. From lingerie sets to bodysuits, you will exude confidence and sensuality every time you put them on no matter where you are going.

Simone Pérèle

Simone Perele Women's Delice Sheer Plunge Bra, Blush, 40D
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If you want to really show off your figure like you never have before, we suggest purchasing a lingerie piece from the Simone Pérèle collection. From sexy corsets to delicate, lacey bras and bra and panty sets, you will be sure to find a look, style, and color you will adore.  The designer, Madame Simone Pérèle, has said that ‘self-confidence is a beauty that never fades’, and that is how you will feel in this particular line of lingerie.

Avidlove Lingerie

Avidlove Deep V Lace Lingerie Bodysuit Women Teddy One Piece Babydoll(Black,M)
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Avidlove is a very affordable lingerie option for women who want to stay within their budget yet still want to look and feel sexy. From sensual camisoles to sexy panties and comfortable bras, this line of lingerie is gorgeous and will not break the bank.


Lingerie for Women Front Closure Babydoll Lace Chemise V Neck Mesh Sleepwear ( Wine Red, S)
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From baby doll lace chemises to sexy yet comfortable bras and undies, the AdoreJoy line of lingerie is another affordable option for the budget-conscious woman who wants to look and feel her best, no matter what the occasion. Whether you want a piece of lingerie simply for yourself to feel sexy and sensual or want to share your new look and style with your partner, AdoreJoy has something for everyone.

FAQs About Lingerie

What does sustainable clothing mean?

Clothing garments that are considered sustainable are made from environmentally-friendly fabrics. They are also created through manufacturing processes that have been created to be less harmful to the planet than older methods that are used to create clothing and undergarments. This helps in reducing the carbon footprint of the factory while creating clothing items of good quality. This also helps reduce waste while protecting the environment.

What is a knicker when it comes to lingerie?

Most of the time when people hear the word knicker, they think of pants that are short and hit just below the knee, similar to Capri pants, but that is not the way it is in all cases. Knicker is also another name for underwear or panties that cover your genital area and buttocks.

What does lingerie mean?

Lingerie comes from the French word, lingerie, and is used to describe undergarments and women’s underwear or nightclothes. Lingerie can give a woman more confidence in herself, increasing her self-esteem, and allowing her to step out into the world feeling sexy and sensual, even if no one ever sees her lingerie.

Where can I buy high-quality lingerie?

From Versace Lingerie to Agent Provocateur and La Perla, there is a slew of lingerie brand companies that charge a higher price for their lingerie and undergarment pieces since they are made of more expensive materials, including silk. They offer plenty of elegance and may even be priced higher because of the familiarity of the designer’s name.

An example of this would be Skims, the new lingerie brand by Kim Kardashian. Her lingerie offers plenty of support and security for women of all sizes and is made of quality materials, but you may also be paying a little more at the check-out counter because of the fact that is already famous for her family’s television show, The Kardashians.

Where can you buy good quality lingerie affordably?

You can purchase affordable lingerie at a number of different places. From online stores, such as Amazon or the lingerie brand’s website, to brick-and-mortar shops and boutiques. Many name brands of lingerie offer than own brick and mortar stores but they are normally located in larger cities, such as Los Angeles and New York City.

Department stores, including Walmart, Target, and Macy’s, also carry quality lingerie at more affordable prices that even the most budget-conscious woman can purchase and feel great about it.

What is the best shapewear?

Spanx is one of the most popular brands of shapewear. Many women opt for undergarments that are made of materials that will make them appear smaller in their clothing as well as allowing their clothing to fit better. Reality TV star Kim Kardashian recently launched her own lingerie line, Skims, that features shapewear designs for women of all sizes but it is a bit more pricey than the Spanx and other shapewear brands.

What is a garter belt?

A garter belt is a type of undergarment that is normally worn around the waist and hip area of a woman or girl. The garter belt includes pieces of material that hang down, which are the actual garters, that are used to hold up stockings or pantyhose.

What is the symbolism of a wedding garter?

At most modern weddings, the bride wears a garter around her thigh area that will later be taken off by the groom during the wedding reception as she sits in a chair and usually music plays and people clap. The groom then throws the garter to a group of single men who have gathered around and whichever single man catches the garter, is said to be the next one that will get married.

Oftentimes, the bride will wear a garter that is borrowed from a friend or family member, one that has been handed down for generations and is considered old, a brand new garter, or one that has the color blue in it to coincide with the old saying that a bride should always wear something old, something new, something borrowed, and something blue during their wedding for good luck.

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